Should I make my website mobile-friendly or not? This is a complete no-brainier question when even Google has joined the bandwagon and
emphasized the importance of having mobile-optimized websites with its
new update, Mobilegeddon. More than 3/4th population of the world is
using smart-phones to access the internet and most of them are of the
opinion that all websites must be mobile-friendly, otherwise, the
website is of no use. Mobile optimization is the need of the hour. The
only thing that determines whether the mobile website will be a success
or a failure, is the manner in which the steps are executed. In this
article, I will enlist a 5-point checklist that must be remembered in
order to make a successful mobile website.
1. Know the Needs and Demands of your Target Audience
The first
thing you need to consider while making a website is what your target
audience wants. Do they need information about the services and
products? Do they need the ability to register and make their own
accounts? Before you move on to the next step, you must be well aware of
the requirements of your target audience.
2. Have a Clear Understanding of Technology
There are a
lot many design options available like responsive design or
mobile-specific design. You need to make the appropriate choice
depending on the needs of your target audience. Get a clear and in-depth
knowledge of the technology that would be used to construct the
website. If your visitors want the same user experience as the desktop
environment, responsive design is the best fit. If the visitor wants
only few limited functions, consider building a mobile-specific website.
3. Test the Design well before Deployment
Make sure all
the links in your website are working correctly. Keep the navigation
simple. Check how the layout and buttons look on your mobile device to
understand what adjustments are to be made to make the buttons and links
easily click-able. Remember, different people have different sized
fingers and the design should appeal to all. If you have an e-commerce
website, walk through the complete shopping experience on the mobile
website. There would be many intricacies that needs to be taken care off
in a mobile website and testing the design before deployment ensures
that all these minute details and flaws are corrected properly.
4. Use More Visualizations
Trying to fit a
lot of written content in a mobile website tends to look messy. All
designers must keep in mind that the screen size of mobile devices is
limited and too much of written content can cause stress to the eyes of
the visitor. Try to keep the content as much visual as possible. Images,
info-graphics are the best way to make sure that your message is
delivered in a short yet effective way.
5. Keep Track of the Website Analytics
Search engine
rankings, bounce rates are important metrics that gives you the idea on
how well your mobile-optimized site is performing as compared to the
desktop one. Keep a close look at these analytics to remain updated
about the latest trends and insights.
Finally, understanding the complete concept behind web design and
development is the key to success. Upgrading your website design using
the latest technologies will keep increasing the website traffic and
make it more user friendly. If you are not equipped with the resources
needed to develop a good website, hiring a professional web design company to do the job can prove to be a fruitful investment.
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